Send the same trim specification to three suppliers and the three quotes can differ by more than 30%. Usually the gap is not who is cheaper but what each quote includes: per piece or per thousand, tax included or not, freight in or out, sampling charged separately, packing counted or not. Until the basis is identical, comparison is meaningless — and that is how buyers discover, after ordering, that the total is higher than the quote.

This guide sets out a reusable method: align the basis first, then close the gaps in every quote with eight must-ask questions, then amortise one-off charges into the unit price to get numbers that genuinely compare.

1. Three Sources of a Price Gap: Basis, Process and Risk

  • Different basis: unit of pricing, tax, freight and packing in or out — the most common gap and the easiest one to remove
  • Different process wording: lamination may mean standard matte or soft-touch; foil may be one hit or three; colour count, paper brand and thickness grade all need to be pinned to a real specification
  • Different risk pricing: minimum order quantity, how firm the lead time is, payment terms and inspection standards all show up in the price — a lower price often comes with tighter payment terms or looser tolerances

2. Align the Basis: Four Common Quote Formats

FormatWhat it meansEasy to miss
Per pieceA unit price per piece, typical for small runs and mixed specificationsOne-off tooling such as plates and dies is usually extra
Per thousandA bulk unit price, convenient for annual-volume costingOn small quantities the converted price may exceed the per-piece quote — compare within the same tier
Tax included or excludedWhether VAT is included, which changes your landed-cost and margin mathsSmall-scale and general VAT payers invoice at different rates — get the rate on the quote
Freight included or ex-worksWho carries inland freight, courier charges and handlingDelivered to your warehouse versus to the port differs a lot — state the destination

3. Eight Must-Ask Questions That Save Three Email Rounds

Question to askWhy it matters
1. Pricing unit and quantity tiersKnowing the tier structure tells you where your volume sits and whether a larger run pays off
2. Tax status and invoice typeThe rate and the ability to invoice affect your real cost and your bookkeeping
3. Freight included, and to whereThe gap between ex-works and delivered can outweigh a small unit-price difference
4. What one-off charges existPlates, dies, foil blocks and sampling often make up a large share of a first order
5. Whether sampling is credited against bulkIt is the vaguest line on most quotes; writing the condition down avoids disputes later
6. Exact colour and process specificationColour system, lamination type, number of colours and tolerances determine whether two quotes describe the same product
7. Minimum order and minimum reorderA small trial order is fine, but a high reorder threshold makes later planning painful
8. Lead time and payment milestonesSampling days, bulk days and when the balance is due after inspection should all be agreed at quote stage

4. Hidden Costs That Come Back Later

  • Plates and dies: one-off charges, normally reusable on a repeat order — agree who keeps them
  • Sampling and courier: agree up front who pays for samples, express charges and how many revision rounds
  • Special packing: packing by size or colour, hanger packing, individual bags and inserts all add labour and material
  • Rush and small-run set-up: compressing the lead time or ordering below MOQ usually carries a surcharge — ask before you commit
  • Testing: third-party colour fastness, nickel release, formaldehyde and children's-safety testing add both cost and calendar time
  • Delivery and handling: warehouse, port, door delivery or collection — state who pays handling and waiting time

5. Sampling Fees and Bulk Credits: How to Get a Clear Answer

Do not ask “can the sampling fee be refunded?” — the question is too broad and the answer will be vague too. Ask these three instead and you get a number you can plan with.

  1. How much is the sampling fee: how many revision rounds it covers, and whether courier is included
  2. Under what condition it is credited: the usual wording is a credit once the bulk order reaches an agreed quantity
  3. Any time or quantity limit: validity of the credit, first order only, and whether it carries across styles

Our standard wording: the sampling fee is credited once the bulk order reaches the agreed quantity, with the exact condition confirmed in writing. The point is to have it on the quotation rather than in a verbal promise.

6. Comparing Quotes Once They Arrive: Four Steps

  1. Convert to one tier and one basis: normalise to a landed, tax-inclusive unit price at the same quantity, then line them up
  2. List one-off charges separately and amortise them over your annual volume — that reveals the gap between a first-order price and a long-run cost
  3. Flag differences in lead time and payment terms: a 3% lower price with two extra weeks and tighter payment is not necessarily cheaper
  4. Check line by line against your specification and chase every blank: a blank on a quote does not mean “included by default”, it means “not yet discussed”
💡 Tip: turn the eight questions into one message and send it to every supplier, asking each to reply in the same format. You save not only three email rounds but also the samples and bulk runs that get redone because the basis was never clear.

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Working through quotes that are not on the same basis? Send the specification, quantity and annual volume — we reply on one standard format with a tax- and freight-inclusive price and every one-off charge itemised. Physical samples in 3–7 days.

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