Hang tag size directly drives printing cost, attachment method and overall look: the same artwork feels completely different on 35×70mm versus 60×100mm. This guide covers standard hang tag sizes, weight and thickness matching, custom die-cut shapes, and bleed and safe margins — so you pick the right size the first time.
1. Standard Hang Tag Sizes at a Glance
| Size | Typical Use | Notes |
|---|---|---|
| 35×70mm | Most common for apparel | Rectangular, plenty of space, best value |
| 40×90mm | Outerwear, denim | Tall format, good for brand name plus care hints |
| 50×90mm | Mid-to-high-end apparel | Generous layout, fits multilingual text |
| 54×90mm | Common for international brands | Popular in EU/US markets, fits barcodes |
| 60×100mm | Luxury brands, gift sets | Large canvas, ideal for foil and tactile finishes |
| Round / custom shapes | Kids' wear, streetwear | Die-cut custom shapes, the shape is the hook |
2. Matching Size to Hang Tag Purpose
There is no absolute standard, but one rule works in practice: the more information and the higher the brand positioning, the larger the hang tag. First list what must appear — brand name, logo, composition, origin, barcode or QR code, care hints — then estimate the space you need.
- Brand name and simple visuals only: 35×70mm is enough and cheapest
- With composition, origin, barcode: go for 40×90mm or 50×90mm
- Anti-counterfeiting and QR marketing: 54×90mm or larger, with a clean scan zone
- Custom shapes: the more complex the die-cut, the lower the sheet utilization and the higher the unit cost
3. Custom Die-Cut Hang Tags: Shape Is the Brand
Custom die-cut hang tags are punched into specific silhouettes with a steel-rule die — a low-cost, high-recognition brand hook. Rounded corners, half-circle windows, garment silhouettes and product shapes (shoes, hats, bags) are all possible; kids' wear and streetwear use them most.
- Rounded rectangle: the safest custom start, string-friendly
- Garment silhouettes: T-shirt or dress shapes echo the product
- Cutouts: interior windows reveal the fabric underneath for depth
- Custom shapes need substance: below 300gsm they warp easily, use 300gsm or more
4. Bleed, Safe Margins & the Hang Hole
Whatever the size, file specs decide the finished quality. Follow these three rules when sending files to your supplier and you will avoid most rework:
- Bleed: at least 2–3mm on all sides; 3mm+ for custom shapes
- Safe margin: keep text and key graphics at least 5mm from the cut edge
- Hang hole: at least 5mm from the edge, 3–4mm diameter, matched to the string
5. Common Size Mistakes & Selection Tips
The most common mistake is designing first and picking the size later: compressing a large layout wrecks typography and white space. Choose the size first, then design to it. Another trap is chasing big sizes — with little content, a large tag just looks empty.
Dongguan TAGE Packaging has specialized in custom hang tags for years, covering standard sizes and die-cut shapes, with artwork checking, die confirmation and 3–7 day sampling. Send us your artwork and attachment preference — our factory will recommend the size and finish.
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